CASE STUDY
High Ticket Application Funnel 80% Revenue Growth in Year 1

CASE STUDY SUMMARY

Name: Alessandra Oriani, Strategy and Enrolments Lead

Company: Hale Pule Ayurveda and Yoga

Location: Online English (based in Bali)

Market: Natural Health

Case Study: Application/Book-a-Call funnel for certification trainings - Ayurveda Health Counselor

Problem:
Selling only to existing personal-health audience annually. Wanting to reach more aspiring Ayurveda students.
Revenue incoming only once per year which can be risky and a cashflow challenge.

Many students prefer not to wait for annual intake.

Success:

80% revenue growth year on year with 55% of that was spread evenly across the 6 months before the annual intake.
Ad Cost per Call Booked - $43
Ad Cost per Enrolment/Sale $275
New Email leads who booked calls 15.85%
New Email leads who enrolled as students 5.36%